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August 2017 Brother Knights, In my column for July, I focused on each Council’s/Assembly’s responsibility to file an annual informational tax return (IRS Form 990, 990EZ or 990N). Most Councils/Assemblies file Form 990N (e-postcard) on-line. Forms 990N are filed with the IRS only on-line. District Deputies, Grand Knights, Financial Secretaries and Council Advocates should go to the Officers Desk Reference (ODR) on the Supreme Website for details on Tax Filing requirements. After you sign in as an officer, go to the ODR link under Supporting Applications, then choose Tax Issues from the list of topics. In this bulletin, you will find whether your Council/Assembly files by calendar year or fraternal year. Councils that file on the fraternal year have until November 15, 2017, to file a return with the IRS. Councils that file on the calendar year have until May 15, 2018, to file a return with the IRS. See below for the Fraternal Year Filings or the Calendar Year Filings: 
District Deputies, Grand Knights and Financial Secretaries are to review the charts and let me know by August 30, 2017, if any information is incorrect or a Council/Assembly is not listed. This month, I also want to highlight the importance of Brand Management as we begin the new fraternal year. The Supreme Advocate’s office has published that “Brand” is a broad term that encompasses the organization’s name, including emblem, trademarks, service marks and reputation. Protecting the Knights of Columbus brand is one of the most important responsibilities of any Knights of Columbus officer. We have all witnessed how reputations can go up in smoke quickly in this digital age, whether the information is true or not. For an overview of key considerations, refer to the Brand Management slides in this bulletin. 
I am here to help you. If you have any questions or concerns regarding the Constitution and Laws of the Order please send me a note or call. Kick off the year with action – recruit at least one new member in August and develop your prospect list for every month of this year. Vivat Jesus! Fraternally, Greg Mahoney Washington State Council State Advocate, WSC
StateAdvocate@kofc-wa.org
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